Marketing is the secret to success for many businesses, but it is often how a particular business markets itself that garners that success. Indeed, there is a wrong way and a right way to market your business – especially when it comes to online marketing. There’s a lot that can go wrong. You can put too many eggs in one basket and not focus on other crucial elements that should be included in a marketing campaign. You could also misread your demographic and lose interest among customers rather than gain it. This is why you need to tread lightly, methodically, and creatively to make the most out of your campaign. Here is how to develop an internet marketing plan for your business.
Your first step is to look at the big picture. You want to line up what some of the key issues are before you start drafting a plan. For instance, do you want to raise your ranking in the search engines? You may also be having an issue with people visiting your site and then leaving right away, which is measured by something called a bounce rate. One of the biggest issues that people have is not having enough visitors to the site, which is usually an issue that requires a more broad and multifaceted marketing effort.
Once you have a good list going, you want to start drafting your plan. Your plan will include everything from an SEO strategy to a strategy that garners more visibility for your site. Writing all this stuff down is important because it will give you a way to condense and organize all of your efforts. Plus, it will give you a chance to set goals and deadlines. In any online marketing plan, having goals is important – mostly because it will motivate people that may be working on the campaign and it will give your marketing efforts more momentum.
Next, you want to start implementing your plan. The implementation part of your marketing campaign is really where you want to roll up your sleeves and get serious. When you do implement your plan, it can help to have some kind of metrics system where you can monitor the progress of your plan. For instance, Google has an analytics platform that is free – all you have to do is enter a snippet of code into your website and the platform will monitor everything from where people are visiting from to conversion rates. When it comes down to it, conversion rates are incredibly important to monitor because they will be a direct gauge of how successful your marketing plan is. Ideally, you want to be seeing a high conversion rate, which is basically the percentage of visitors that turn into sales.
At the end of the day, though, it isn’t solely about conversions rates – it is also about how long people stay on your site and how engaged they are. Decreasing the bounce rate is incredibly important because not only will it increase the likelihood of a sale, but customers will also become more familiar with your business and brand. In the end, being able to successfully brand your business is a vital aspect of an online marketing campaign.
Recent studies indicate that an increasing number of boys and girls play video games today with almost 97 percent of them playing for at least one hour on a daily basis. Video games play an important role in today’s culture. The revenue earned from the gaming industry has been increasing over the years. When you look into the positive aspects of video games, you will understand their role and importance in the present day context. The new video games which are being developed today offer young people with cognitive and social experiences which lead to their well-being.
Unwinding with video games
When you engage in interesting video games, you can explore different social scenarios and learn how to handle conflicts. The video games are built on themes which help the children to cope better with various situations in life. Apart from havinga positive impact on children a video game will teach you to co-operate and deal with your peers ina more accepting manner. The games can act as effective stress relievers. As you get absorbed in the game,you will forget your worries and begin to enjoy the interesting features of the game. You can unwind as you play the games with players around the world.
Role of video games in education
Video games play an important role in education. Some games are specially designed for students in the classroom which comprise of passwords, puzzles, board games and word search. Most of these games can be used effectively to teach students on various topics, help them to expand concepts and lead them towards development. It is the playful component of these games which make learning fun and interesting. Teachers who have used video games in classrooms strongly feel that the games can increase student’s engagement.
Positive effects on children
It has been seen that by playing specially designed games for 10 hours you can impede the natural mental decay which comes with age. When children play fast paced games, it improves their reading skills. Children with dyslexia showed marked improvement in reading skills after playing some video games. Recent surveys conducted indicate that children playing action games can read faster and with greater accuracy. It has been concluded that playing action games helped the children to improve their attention span. This is one skill which plays a crucial role while reading and in academics. With a greater attention span children are likely to perform better than their counterparts.
Alleviating pain and stress
Reports indicate that video games can lessen the pain. If an individual is undergoing chemotherapy or any other painful treatment they feel lesser pain if they engage in video games. When you are immersed in the game during a painful procedure, you will experience lesser pain and stress. The fact which supports this occurrence is the release of endorphins in the brain. When you are absorbed in the game endorphins are released which is an important chemical that leads to numbing. The pain and discomfort is lessened.
Video games will teach you how to move through obstacles. As you crack the difficult levels, it will boost your self-esteem. Apart from distracting you from real world problems video games will reduce anxiety and help you to feel more relaxed. In the course of the game, you will learn important social skills which can materialize into strong relationships in real life. Learn important life skills and relax as you unwind with the engaging video games. You can opt for online games as well which are the best choice if you want to improve your creativity.
Author Bio: Ralph Loren is an avid gamer who strongly believes that games improve creativity. To learn more on how to prepare an online video gaming portal – visit our site and learn the important steps involved.
AskMe bazar is the leading market place for the online buyer and suppliers that redefines the Indian Online Shopping experience. It’s an open forum across India where all the buyers get the opportunity to pursuit, to compare, to bargain and then purchase a product. The buyers have option to call on the toll free number or log on the website and seek for the desired shops, deals, offers, quotations and all other information required by them. It’s a well maintained online podium which helps the buyer to have a transparent aspect and idea about the entire process of trading and shopping on this site.
Its Excellent Services
Some of the notable services which are provided by the wholesale forum are recommendable. The premium service that the forum provides is the onsite visibility of the seller or buyers order status. There are designated representatives of the website portal who took all the agony of understanding the demand of the customers and accordingly provides with the detailed information of products from all the sources and gives a guaranteed best price. An online store hasbeen duly formed once any buyer registers himself on the website. A weekly update of the product index is the additional benefits provided by the forum. Customers can manage their products easily by just logging into the website and managing in the tab called “My Products”. Here they can even add details of new products. Quick response is the key function of the forum, all the sellers receives alerts on their mail whenever any buyer places its requirement; the local representatives will soon get in touch with the seller to collect the samples once the request is processed by the buyer. The entire system runs on easy process which is very user friendly.
Instead of getting irritated of internet to find things which are in your locality? Don’t get irritated hereafter here comes the best application which will give you the accurate info about what you need its none other than ASKME app.
ASKME App offers you everything whatever you search, the app is very popularly said as the BAPP of all Apps that houses enormous amount of information’s in terms of business within your locality. You can make use of this app anywhere and anytime because it provides a 24×7 service both online and in offline and also you can search for the places to eat, shop, drink, relax and play. For all this purposes you can make of this ASKME app. The most attracting feature of this app is that it provides all its hi-fi services for free.
If you need a hospital urgently means it is not a time to surf internet and selecting the right one instead if your mobile is installed with the ASKME app means you are the lucky one because just a single click it will display you the nearest one.
If you are in need of the review of a starting business there is none other chance just utilize the ASKME app and check whether to start that business which you have looked into, then another thing is that if your current business is not running too good means then don’t worry, In ASKME app you will get the right tips for your business that too tips through experienced persons will be provided through the ASKME app thrust and grab those tips and ideas to develop your business to maximum profit.
You can also acquire the latest offers and deals from your local merchants through this ASKME app. ASKME App based on its functionality is said to be as “All in 1” app that allows you to search everything as they are classified as ads, best deals, buy instantly Make use of this ASKME app and also you can suggest this app to your friends. And explore new businesses else develop the already existing business towards the profit.
Websites are the rage today because contemporary business has moved online. However, it is easy to be caught at a cross roads when you want to create a website. Do it yourself (DIY) techniques and free templates are all over yet there are professionals who offer similar services.
Stuck at a Crossroad
The fact that many DIY resources and web build programs have inundated the internet is of course tempting when you do not have web experience. What’s more, you might feel that your website needs are not commercial meaning paying premium rates for a designer is not logical.
There are many other factors at play but if you really want to get out of this conundrum without burning your fingers, it is best to make an informed choice. After all, if you are on a journey and you come to a crossroad, you will most likely turn to your GPS for help.
Weighing DIY Vs. Professional Web Design
To make a choice, look at these factors used to gauge the two options:
- Your budget: If you do not have a lot of money right now, it might make sense to use DIY platforms to create your website. There are numerous CMSs and other templates you can choose from but there is a catch; cheap is expensive and hence while opting for DIY, remember you have a target market that will definitely look for quality.
- Customized website needs: When you use a DIY build platform, you get an assurance it is easy to customize your website. However, a professional web designer creates exactly what you have in mind. If you are after brand recognition, this expert will ensure you have a unique and memorable brand.
- ROI factor: Are you after making money or just blogging for fun? If you are not interested in return on investment, DIY will suit your needs. On the other hand, if you want an ecommerce platform that will display products and offer carts and such features you need a professional to work on it.
- Skills factor: Truth be told, most entrepreneurs do not have web design skills. This is why they opt for DIY. However, you need to look at the larger picture because web design is not just setting up of a beautiful page. There is a lot that goes into building the sites including SEO to ensure after its indexing, you will be ready for big business.
- Time factor: In an ideal world, it is easy to say DIY will save you time. However, you will realize that the time needed will take a toll on your business. Unless you want to work through the night, it is best if a professional designer does the work. He will have all the time and will not miss anything.
For sure, this is not an easy tie to break. However, assume your car breaks down today. There are two options, going online and looking for probable cause of the car problem and learning how to repair it. Alternatively, you can visit a service center and let a professional do it.
Your website speaks volumes about your services and users will judge you by how presentable and functional it is. DIY techniques operate on the principle of what you see is what your get (WYSWYG), do you want to take a risk?
It’s a dog eat dog world when it comes to the world of ecommerce businesses. Indeed, there are millions of ecommerce businesses all struggling to make it to the top and to stand out from the crowd. When it comes down to it, the key to surviving requires confidence, unbridled brashness, savvy business acumen and a lot of marketing. In fact, ecommerce marketing is so important that some call it the lifeblood of any business that sets up a shop online. Moreover, there are a number of other practical ways to survive – knowing some of the more important tips and tricks will help your online business succeed beyond your wildest dreams. Here are the top ecommerce business survival tips.
- Maintain competitive shipping rates. One of the biggest factors that determines whether someone will buy online versus purchase at a store is the shipping price. Many people won’t purchase a product online if they can just go to the store, buy it and take it home, thus forgoing the shipping cost. This is why you want to make your shipping rates as low as possible – to capture those customers on the fence.
- Know what makes your business stand out. What makes your business different than other businesses? There must be millions of stores on the web – this kind of competition can be stifling to the point of death. This is exactly why you not only want to find a unique niche, but you also want a look, a feel, and you want to offer an online shopping experience that customers won’t get anywhere else on the web. If you can achieve this feat, you have enormous chance at succeeding.
- Make the shopping experience easy. It is also important to make the shopping experience as easy as possible. The easier and more intuitive you can make it for customers, the more sales you will get – it is as simple as that. If your shop is difficult to navigate and customers have to click through multiple pages to check out, it will be hard to maintain customers and you will lose sales. This is why you want to be very careful when you design and build your online store.
- Market, market, market. Indeed, it is critical that you market your ecommerce business. Without marketing, there will be no traffic to your website and sales conversions will be nil. Not only do you want to create ads, but you also want to create a social media strategy and a plan for SEO. If you need help marketing your business, you may want to hire the services of a company like ECommerce Partners - they will create a comprehensive marketing plan for your online business.
- Create a safe shopping environment. If your website doesn’t seem safe, it will be difficult to inspire the trust in your shoppers to enter their credit card numbers at checkout. Not only do you need a safe payment gateway, but the look and feel of your website should be clean and inviting – if it doesn’t, shoppers won’t think twice about shopping somewhere else.
With the arrival of smartphones, advertising has become really effortless and simple, mainly thanks to free classifieds mobile app. OLX, one of the most popular online classifieds site in India, has also released its OLX mobile app. Both sellers and buyers can benefit from the convenience provided by this app and use its service from anywhere in the world where there is an internet connection.
You can get OLX for Android and iOS along with other platforms. It provides people the flexibility of posting an ad from anywhere and at any time. By using a portable app, people have the ability to post classified ads directly from their phones.Thanks to the app, vendors, businesses and even average people looking to reduce their wares can put up ads for the whole world to see and shop for sensible deals on the go.
Online classifieds allow retailers to post their advertising campaigns without worrying about the price. With free online ads, anyone wanting to sell their goods just has to post their advertisements on OLX to ensure their goods gets a lot of exposure. After all, OLX is one of the most popular sites for buying and selling products and services online in India.
Listing your product or service on OLX is extremely easy. All you need to do is take a picture from your phone, upload it on the site using the OLX app, give a little information about the product and then provide your contact information. Anyone interested in your product will contact you themselves!
Another great feature of the OLX app is that you can easily monitor the ads you have posted as well as set up a watch-list for all items you are interested in. Furthermore, the app is completely free of charge so you can start posting and viewing advertisements without paying anything!
There is a good chance that you have heard of a VPN before, but there is also a good chance that you have no idea what exactly it is and how it can benefit your business. The Internet is connected by billions of servers that are all connected by fiber optic cables. The web that you browse is the same web that someone is browsing across the world. This is why some security issues can arise when you use the web on an unsecured network or unsecured IP address. For businesses – and individuals – that want a more private network, a VPN, or virtual private network, may be your best option to run your servers on a global platform.
One of the biggest benefits of a VPN is that it’s private and your IP address is invisible. Just take the IPVanish VPN network, for instance, which takes your system and tunnels it within a specific optic cable network, so that you get the benefit of the public web on a private platform. One of the biggest downsides of using any other method to connect your business across the web is that it can be risky, especially if you send private and confidential information.
In essence, a VPN network is an invisible network. You can run your business between multiple different locations on a single server. If you have remote employees, they can connect to your main server and not have to worry about masking or encrypting the data – the VPN platform masks and encrypts the information automatically. This can allow your business to affordably tap into a global network and it can help your business tap into global employee talent – without having to purchase or install private fiber optic cables, which can be incredibly expensive, time consuming and burdensome, especially when it comes to maintenance.
More than anything, though, a private network allows your business to safely send, receive and disseminate confidential information. Many businesses send financial and proprietary information across a wide spectrum. On an unsecured, non-VPN network, this information is susceptible to viruses and a number of other breaches that could put your business on the line. Many businesses have experienced a major data breach – not only are there legal fees to worry about, but you also have to worry about lost business. In essence, the money you invest in a VPN system is well worth the cost, especially in a long-term sense.
Lastly, virtual private networks are an excellent opportunity for businesses to set up a network that is secure and that allows employees to work more efficiently. When it comes down to it, VPNs are good for business in many different capacities, especially when it comes to fluidity and productivity – and the ability to connect your business on a global sense. As far as security is concerned, a VPN network can also make your data safer. In the end, as VPN service providers become more advanced and offer more services, many more businesses will benefit from the power of a private network.
If you’re someone who uses Google as your preferred search engine, you are certainly not alone. According to many published statistics, Google continues to be the top search engine above other popular ones such as Bing and Yahoo. In fact, Google is used so frequently that it has even been used as a verb. Just about all of us have said at one time or another “I’m going to Google that.”
However, as much as we rely on it to look up everything from entertainment news to the best place to get our car washed, most individuals don’t give much thought to all of the things that the Google team is doing in order to make using the search engine better.
Take algorithms, for example. There’s a chance that you haven’t even noticed that within the past several weeks, there have been a few updates that have directly affected what you see when you type in certain local businesses.
That is, unless you are a business owner.
Thanks to an algorithm update known as “Pigeon”, the way that a lot of local businesses are listed has changed, significantly. For one thing, Google has made the decision to put more of the focus on things like keywords, the quality of website pages, and domain authority when it comes to which sites come up first. For instance, if you happen to have a hair salon, if Google deems the site to be “low quality” or if there isn’t a lot of SEO content inside of it, it may not come up when someone types “hair salons” along with your city and state in it.
A part of this is due to the fact that the number of local business listings that pop up on Google is dropping from 7-10 different businesses to 3-4 per page. Another reason is because while the business listings are decreasing, popular business directories such as Yelp, Open Table and Trip Advisor are increasing.
And still another reason is because Google is seeking to focus more on businesses that have SEO superiority. It’s a great way to bring focus to Google Authorship, another implemented program that gives authors of content on websites the opportunity to have their byline showcased on Google more often than in times past.
If you do have a local business, you might be concerned about what you can do in order to not be heavily affected by the Google update Pigeon. The good news is that there are some ways to increase your chances of being seen more easily and more often.
For one thing, it’s a good idea to develop more SEO content on your website. If you’re not sure how to go about doing that, contact a highly-recommended SEO company that can provide you with tips on how to make your content more appealing. Doing that and also adding a link-building strategy are two of the best ways to improve your optimization.
Although you might not see immediate results, changes will occur within a matter of a couple of months. And then you will notice that the algorithm Pigeon is actually working for you, not against you.
Right now, cloud computing is revolutionizing the way people do business. Not only is it making operations more effective and employees more protective, but also it is making businesses more secure. In an era where data is king, cloud computing is a little bit like an information safety deposit box. You can update and backup data – and you can restore data in an instant. Moreover, retrieving information, working remotely and communicating with your team is a lot easier and flexible – no more does your business need to be tied down to the confines of your office. Here is how to find the right hybrid cloud solution for your business.
First and foremost, you want to find a company with secure data centers and servers. Some cloud server companies – especially private ones – don’t have secure servers, which can put your business into a precarious situation when you have to retrieve data. Ideally, you want to be able to retrieve and have access to data whenever you need it – there should be no lag. This is why it is critical to inquire about the safety and security measures of a certain data center.
Next, you want to find a company that has excellent customer service. You can usually tell right away if a cloud computing company or server host has good customer service or not. If the company doesn’t have a customer service number, you may want to go with another company, because you will need to troubleshoot or ask questions relatively frequently. If your business deals with a lot of data, you will need to be able to reach someone right away if you have any issues – it can affect your business if your servers crash and you can’t get them back online. When it comes to hybrid cloud computing, downtime could cause your business to lose a lot of money.
Another way to find the cloud computing solution for your business is to work with a colocation provider. For instance, Colotraq is a brokerage firm of sorts – combined with a consultancy firm – that can help link your business with exactly the right cloud computing solution. Not only that, but they can also help manage your hosting and other elements that are essential in the cloud computing process. These days, businesses need a lot of capabilities to manage data and complete daily tasks, so it’s important to get advice and consultation from a company and team of people that knows exactly what they are doing.
Lastly, cloud computing can help progress and grow your business – which will help grow revenue and make your company more successful. If your business isn’t on the cloud, you may want to think of some ways to put your business on the cloud, because it will drastically transform the way your company does business. Not only will you see increased rates of productivity, but you will also see better communication and connectivity with consumers. In the end, the cloud may just be the best way to bring your business into the 21st century.