It’s a dog eat dog world when it comes to the world of ecommerce businesses. Indeed, there are millions of ecommerce businesses all struggling to make it to the top and to stand out from the crowd. When it comes down to it, the key to surviving requires confidence, unbridled brashness, savvy business acumen and a lot of marketing. In fact, ecommerce marketing is so important that some call it the lifeblood of any business that sets up a shop online. Moreover, there are a number of other practical ways to survive – knowing some of the more important tips and tricks will help your online business succeed beyond your wildest dreams. Here are the top ecommerce business survival tips.
- Maintain competitive shipping rates. One of the biggest factors that determines whether someone will buy online versus purchase at a store is the shipping price. Many people won’t purchase a product online if they can just go to the store, buy it and take it home, thus forgoing the shipping cost. This is why you want to make your shipping rates as low as possible – to capture those customers on the fence.
- Know what makes your business stand out. What makes your business different than other businesses? There must be millions of stores on the web – this kind of competition can be stifling to the point of death. This is exactly why you not only want to find a unique niche, but you also want a look, a feel, and you want to offer an online shopping experience that customers won’t get anywhere else on the web. If you can achieve this feat, you have enormous chance at succeeding.
- Make the shopping experience easy. It is also important to make the shopping experience as easy as possible. The easier and more intuitive you can make it for customers, the more sales you will get – it is as simple as that. If your shop is difficult to navigate and customers have to click through multiple pages to check out, it will be hard to maintain customers and you will lose sales. This is why you want to be very careful when you design and build your online store.
- Market, market, market. Indeed, it is critical that you market your ecommerce business. Without marketing, there will be no traffic to your website and sales conversions will be nil. Not only do you want to create ads, but you also want to create a social media strategy and a plan for SEO. If you need help marketing your business, you may want to hire the services of a company like ECommerce Partners - they will create a comprehensive marketing plan for your online business.
- Create a safe shopping environment. If your website doesn’t seem safe, it will be difficult to inspire the trust in your shoppers to enter their credit card numbers at checkout. Not only do you need a safe payment gateway, but the look and feel of your website should be clean and inviting – if it doesn’t, shoppers won’t think twice about shopping somewhere else.
With the arrival of smartphones, advertising has become really effortless and simple, mainly thanks to free classifieds mobile app. OLX, one of the most popular online classifieds site in India, has also released its OLX mobile app. Both sellers and buyers can benefit from the convenience provided by this app and use its service from anywhere in the world where there is an internet connection.
You can get OLX for Android and iOS along with other platforms. It provides people the flexibility of posting an ad from anywhere and at any time. By using a portable app, people have the ability to post classified ads directly from their phones.Thanks to the app, vendors, businesses and even average people looking to reduce their wares can put up ads for the whole world to see and shop for sensible deals on the go.
Online classifieds allow retailers to post their advertising campaigns without worrying about the price. With free online ads, anyone wanting to sell their goods just has to post their advertisements on OLX to ensure their goods gets a lot of exposure. After all, OLX is one of the most popular sites for buying and selling products and services online in India.
Listing your product or service on OLX is extremely easy. All you need to do is take a picture from your phone, upload it on the site using the OLX app, give a little information about the product and then provide your contact information. Anyone interested in your product will contact you themselves!
Another great feature of the OLX app is that you can easily monitor the ads you have posted as well as set up a watch-list for all items you are interested in. Furthermore, the app is completely free of charge so you can start posting and viewing advertisements without paying anything!
There is a good chance that you have heard of a VPN before, but there is also a good chance that you have no idea what exactly it is and how it can benefit your business. The Internet is connected by billions of servers that are all connected by fiber optic cables. The web that you browse is the same web that someone is browsing across the world. This is why some security issues can arise when you use the web on an unsecured network or unsecured IP address. For businesses – and individuals – that want a more private network, a VPN, or virtual private network, may be your best option to run your servers on a global platform.
One of the biggest benefits of a VPN is that it’s private and your IP address is invisible. Just take the IPVanish VPN network, for instance, which takes your system and tunnels it within a specific optic cable network, so that you get the benefit of the public web on a private platform. One of the biggest downsides of using any other method to connect your business across the web is that it can be risky, especially if you send private and confidential information.
In essence, a VPN network is an invisible network. You can run your business between multiple different locations on a single server. If you have remote employees, they can connect to your main server and not have to worry about masking or encrypting the data – the VPN platform masks and encrypts the information automatically. This can allow your business to affordably tap into a global network and it can help your business tap into global employee talent – without having to purchase or install private fiber optic cables, which can be incredibly expensive, time consuming and burdensome, especially when it comes to maintenance.
More than anything, though, a private network allows your business to safely send, receive and disseminate confidential information. Many businesses send financial and proprietary information across a wide spectrum. On an unsecured, non-VPN network, this information is susceptible to viruses and a number of other breaches that could put your business on the line. Many businesses have experienced a major data breach – not only are there legal fees to worry about, but you also have to worry about lost business. In essence, the money you invest in a VPN system is well worth the cost, especially in a long-term sense.
Lastly, virtual private networks are an excellent opportunity for businesses to set up a network that is secure and that allows employees to work more efficiently. When it comes down to it, VPNs are good for business in many different capacities, especially when it comes to fluidity and productivity – and the ability to connect your business on a global sense. As far as security is concerned, a VPN network can also make your data safer. In the end, as VPN service providers become more advanced and offer more services, many more businesses will benefit from the power of a private network.
If you’re someone who uses Google as your preferred search engine, you are certainly not alone. According to many published statistics, Google continues to be the top search engine above other popular ones such as Bing and Yahoo. In fact, Google is used so frequently that it has even been used as a verb. Just about all of us have said at one time or another “I’m going to Google that.”
However, as much as we rely on it to look up everything from entertainment news to the best place to get our car washed, most individuals don’t give much thought to all of the things that the Google team is doing in order to make using the search engine better.
Take algorithms, for example. There’s a chance that you haven’t even noticed that within the past several weeks, there have been a few updates that have directly affected what you see when you type in certain local businesses.
That is, unless you are a business owner.
Thanks to an algorithm update known as “Pigeon”, the way that a lot of local businesses are listed has changed, significantly. For one thing, Google has made the decision to put more of the focus on things like keywords, the quality of website pages, and domain authority when it comes to which sites come up first. For instance, if you happen to have a hair salon, if Google deems the site to be “low quality” or if there isn’t a lot of SEO content inside of it, it may not come up when someone types “hair salons” along with your city and state in it.
A part of this is due to the fact that the number of local business listings that pop up on Google is dropping from 7-10 different businesses to 3-4 per page. Another reason is because while the business listings are decreasing, popular business directories such as Yelp, Open Table and Trip Advisor are increasing.
And still another reason is because Google is seeking to focus more on businesses that have SEO superiority. It’s a great way to bring focus to Google Authorship, another implemented program that gives authors of content on websites the opportunity to have their byline showcased on Google more often than in times past.
If you do have a local business, you might be concerned about what you can do in order to not be heavily affected by the Google update Pigeon. The good news is that there are some ways to increase your chances of being seen more easily and more often.
For one thing, it’s a good idea to develop more SEO content on your website. If you’re not sure how to go about doing that, contact a highly-recommended SEO company that can provide you with tips on how to make your content more appealing. Doing that and also adding a link-building strategy are two of the best ways to improve your optimization.
Although you might not see immediate results, changes will occur within a matter of a couple of months. And then you will notice that the algorithm Pigeon is actually working for you, not against you.
Right now, cloud computing is revolutionizing the way people do business. Not only is it making operations more effective and employees more protective, but also it is making businesses more secure. In an era where data is king, cloud computing is a little bit like an information safety deposit box. You can update and backup data – and you can restore data in an instant. Moreover, retrieving information, working remotely and communicating with your team is a lot easier and flexible – no more does your business need to be tied down to the confines of your office. Here is how to find the right hybrid cloud solution for your business.
First and foremost, you want to find a company with secure data centers and servers. Some cloud server companies – especially private ones – don’t have secure servers, which can put your business into a precarious situation when you have to retrieve data. Ideally, you want to be able to retrieve and have access to data whenever you need it – there should be no lag. This is why it is critical to inquire about the safety and security measures of a certain data center.
Next, you want to find a company that has excellent customer service. You can usually tell right away if a cloud computing company or server host has good customer service or not. If the company doesn’t have a customer service number, you may want to go with another company, because you will need to troubleshoot or ask questions relatively frequently. If your business deals with a lot of data, you will need to be able to reach someone right away if you have any issues – it can affect your business if your servers crash and you can’t get them back online. When it comes to hybrid cloud computing, downtime could cause your business to lose a lot of money.
Another way to find the cloud computing solution for your business is to work with a colocation provider. For instance, Colotraq is a brokerage firm of sorts – combined with a consultancy firm – that can help link your business with exactly the right cloud computing solution. Not only that, but they can also help manage your hosting and other elements that are essential in the cloud computing process. These days, businesses need a lot of capabilities to manage data and complete daily tasks, so it’s important to get advice and consultation from a company and team of people that knows exactly what they are doing.
Lastly, cloud computing can help progress and grow your business – which will help grow revenue and make your company more successful. If your business isn’t on the cloud, you may want to think of some ways to put your business on the cloud, because it will drastically transform the way your company does business. Not only will you see increased rates of productivity, but you will also see better communication and connectivity with consumers. In the end, the cloud may just be the best way to bring your business into the 21st century.
If you own a small business and you’ve been focusing on putting together a marketing plan, there’s a pretty good chance that you’ve already done things like update your website and social media platforms. But what about your online newsletter?
If you’d like some tips on how you can craft your email marketing in such a way that it will drive more people to your website and ultimately your company, here are five tips that can help to improve your marketing strategy in just a matter of moments.
Be sure that your newsletter complements your brand. As you’re in the process of laying out your newsletter or perhaps updating the design, you want to make sure that your newsletter actually complements your brand. It needs to have the same colors as your company. It needs to feature your logo. And if you have a tag line, make sure that is featured somewhere within the newsletter too.
Offer relevant information in a concise way. Although people wouldn’t sign up for your newsletter if they didn’t want to read what you have to share, it’s still a good idea to keep it as concise as possible. On average, a newsletter that is around 500-600 words is enough to update your subscribers without taking up a lot of their time.
Make it easy for people to subscribe to your newsletters. One of the benefits that come with having an online newsletter is you are able to create a database. Well, one way that you can grow that database immensely is by making sure that it’s easy for people to subscribe to your newsletters. You can do this by having an easy to ready opt-in option on the newsletter itself. Also, it’s important to provide a subscribe link on your website and some of your social media pages too.
Design your newsletter to where it can be “scannable”. If you were to ask a company like BlueHornet Email Marketing Company for some email marketing tips, one of the things that they would probably tell you is to make sure that your design your newsletter in such a way that it can be easy to scan. You can do this by providing subheadings and images throughout your copy. Also, if you do happen to feature a longer piece, only provide the first couple of paragraphs and then have a “read more” link underneath. That gives your subscribers the option of reading the entire piece—or not.
Don’t send out too many of them. Although email marketing is one of the best ways to connect with your customers (and prospective customers), a surefire way to get them to opt-out of your newsletters is if they feel they are receiving them too often. Customarily, if you send out one or two a month, that is sufficient. However, if you do happen to send out a couple of more, put a teaser in the subject heading that will make your subscribers feel that it will be well worth their while. For information on to create an amazing online newsletter, visit Blog.Hubspot.com and put “create a fantastic email newsletter” in the search field.
Web accessibility is an important aspect which has been discussed in this primer. It has been seen that web accessibility is not only beneficial for users with disabilities but for business as well. Web accessibility refers to designing a website such that people with disabilities can use it, perceive, navigate and interact successfully with ease. As the internet plays an important role, it is essential that challenged population of the world is not deprived of it. It is important to note that some visitors cannot see graphics; few cannot hear the audio and some cannot operate the mouse. Some people who access the internet have difficulty in navigating sites which are cluttered and have unclear directions.
Making websites accessible
As per the Americans with disabilities Act’s amendment in 2008 it has become mandatory for all U.S. programs and services to be accessible for the challenged. A well-organized site makes it easier for the visitors to navigate through the content. A consistent design and uncluttered appearance is an important aspect of accessible web design. If the same feature such as the navigation menu is included in every page, it should be placed in the same location. If you stick to clear and consistent presentation techniques your site will be more accessible to visitors with learning disabilities. Visually challenged individuals will find it easier to surf.
Right web design techniques
The backgrounds which you choose in accessible web design should be simple. Ensure that the pages have enough contrast. Visitors with color-blindness will find it difficult to read content on sites with dark colors. Keep obscure text out and ensure that there is adequate contrast between the text and the background. The colors for the text, links and background should be chosen carefully. You can make use of HTML to ensure that your content is accessible through all browsers. Make use of multimedia formats which include audio.
Making websites user-friendly
By adding captions to videos and transcribing other audio, you will cater to the population which has hearing disabilities. These alternative methods of accessing information will be used by this audience. When you address the accessibility concerns, you can consider adding a note about it. You can ask for suggestions which will improve the accessibility of your website. Take note of the fact that the visually impaired section of the society will not be able to see the graphical elements. You can consider adding text alternatives which will help the visitors to comprehend the content on the page.
Profitable for business
Web accessibility combines both old and new technology to present information in a suitable form which can be accessed by the blind. You can adopt new techniques to improve technical accessibility. Web accessibility is of vital importance as you can ensure success of your website when a larger number of users visit it. By catering to the disabled section, you can augment your business and work towards greater revenues. If your website is not taking into account the need of the disabled, you are leaving out a large section of your potential audience.
Using assistive technology
It is important to take into account the various kinds and levels of disability. Accessible web design is one of the best ways in which you can interact with the disabled population. You can reach out to individuals who cannot read the print material and cater to those who prefer an online store to a physical one. Accessible websites work well with the older users. A well designed with assistive technology will include screen readers and screen magnification software. It is being predicted that in the next few years the online world will benefit in several ways with accessible web design.
Author Bio: Fred Rogers is a brother to a visually challenged teen and is successful as a web designer. He has written an enlightening blog on accessible web design.
Hey wanna checkout the Upcoming Blackberry passport is an upcoming BlackBerry 10 smartphone as varied from the nexus 8.It is scheduled to be available in the upcoming months you will be experiencing a new blackberry phone,so we will be keeping an eye on the model. The BlackBerry Passport is official, square, and soon to be getting a global release.
Although the company did say the handset would be available in stores during Q4, following a London launch in September.
A new photo has emerged from BlackBerry’s Donny Halliwell of a white BlackBerry Passport, an option that might appeal to some buyers.
This will be the first smart phone in the BlackBerry lineup to have its own virtual assistant like Apple’s Siri and Microsoft’s Cortana, The voice app will provide them with the necessary help to make them organized, productive, and informed.
Blackberry Passport will have a Qualcomm Snapdragon 801 processor clocked at 2.5GHz, The smart phone will also have 3GB of RAM with accompanying 32GB of internal storage memory.
BlackBerry Passport will come with BlackBerry 10.3 operating system, smartphone users will be able to search and manage emails, change profile notifications.
BlackBerry Passport functions not just as a physical keyboard for typing information on the screen. the user swipes the fingers on top of the keyboard without touch.
BlackBerry has enterprise customers very much in its sights, and it will be interesting to see how the Passport fares in this market lg g flex. the company’s alternative to Siri and Google Now, but it’s confirmed to come out of the box on BlackBerry 10.3.
- Right buyers.
- More profit.
- Easy dealing.
- Free promotion.
iPad POSsystems are quickly becoming very popular in the hospitality business and numerous cafes and restaurants have started using them in place of their old pos systems. The reason for this is that they offer a wide range of benefits to the owners. The idea of using an iPad as a pos system was primarily seen as a marketing stunt by some businesses however, the positive response that it has garnered from the customers has turned it into one of the most ingenious schemes that has greatly benefited the hospitality industry as a whole. The following are some of the benefits that can be availed by using iPad as your pos system.
The first and most important benefit of using an iPad point of saleis that it can save you a lot of money. You might find it hard to swallow this but it is in fact true. A pos system using an iPad does not cost much when compared to standard pos systems. You can easily get one for a couple of thousand of dollars while a traditional pos system will cost you way more than that. Moreover, the running and maintenance cost of a pos system using an iPad is far more less than that of a traditional pos system as well. Add to it the fact that most of your workers would already know how to use an iPad and won’t have to learn anything new when using such a pos system and you are looking at a good amount of savings in the training department as well.
The second benefit that a pos iPad can bring to you is that it can give your restaurant a modern look. Seeing your employees waiting on customers with an iPad in hand is going to give the outside people the impression that you are a futuristic cafe or restaurant and they would love to come in and take a look. Besides giving you a cool image, such a pos system can also enhance the customer service of your business as well. The handy nature of the iPad means that the waiters can easily roam around the restaurant and conduct the transactions at the customer’s table instead of the clients having to come to them at the counter.
An iPad pos also provides you the chance to streamline your sale process and add a number of additional feature to it. For instance, there are apps available that can be downloaded on the iPad and be used for showing customers detailed information about the stuff you are selling. This way the client would be in a better position to make a decision and would most likely go for an option that he might not have considered otherwise. Thus, a pos using an iPad can help you in making additional sales as well. So, if you want to avail all of these benefits that a pos iPad can bring to your restaurant then start looking for one on the internet as soon as possible.